B2B Content Strategy From Scratch: An ABM Case Study
A zero-to-one content strategy: how I built a founder-led ABM company’s content engine from a blank slate.
Read More
Stop Chasing The Latest Trends: 5 Truths for Organic Growth
In organic growth, the wins almost never come from novelty. They come from discipline. That is not...
Read More
Self-Love as a Woman: The Talk I Almost Didn’t Give
Last month, at a workshop in IIT Gandhinagar, I attended a barcamp for the first time. The idea is...
Read More
You Are Using AI. But Are You Using It Correctly?
You have a paid AI subscription. You prompt it every day — emails, summaries, first drafts,...
Read More
The Pop Culture of Failure
For most of history, failing at something could cost you far more than your pride. In feudal...
Read More
When Love Begins to Feel Like Sacrifice
Love should not be synonymous with sacrifice. Now, that is such a loaded statement, and we need to...
Read More
Why Hiring in Tier 3 Cities Is Harder Than LinkedIn Says
About a year ago, I came across a LinkedIn piece confidently declaring that tier 2 and tier 3...
Read More
You Are Not in Mumbai Anymore: What Founders Get Wrong About Tier 3 Cities
A young digital marketer walked into my office recently. Sharp, well-read, full of ideas. He and...
Read More
Finally The Website Pivot I’ve Been Putting Off for 6 Months
Since around 2020, I have been wanting to create a resource for students studying artificial...
Read More
The Art of the Pivot: What Losing Freelance Clients Really Feels Like
It was just an email. A few lines. Professional, polite, final. “We are no longer hiring...
Read More
Closing 2025 With Honesty And Entering 2026 With Intent
When the last day of the year 2025 rolled in, I was not exactly ready to let the year go. It felt...
Read More
Feast, Famine & Freedom: How Solopreneurs Can Build Financial Buffers in 2026
August 2020 was a turning point in my journey as a solopreneur. It was the beginning of my...
Read More
